Singapore FinTech Festival / 2025
A decade
forward.
A digital orchid. A connection between
heritage, technology and the next chapter.
- Role
- Full creative direction
- Scope
- Campaign visual language
- Project
- Singapore FinTech Festival 2025
01 / The central idea
Rooted in heritage.
Looking ahead.
The creative direction centred on a digital orchid: a familiar Singaporean symbol interpreted through circuits, colour and a technological material language.
The rationale linked currency heritage with resilience and growth. The orchid became a foundation for a wider campaign world, with related blooms offering different thematic expressions.
One idea, many expressions
02 / Across the campaignWeb campaign motion
The orchid carried into an animated spatial grid treatment for a homepage banner.
Vertical print application
The vertical artwork shown in context as a street-banner mockup, with the print marks removed.
The brand system
Selected brandbook excerptsSingapore FinTech Festival 2025 / 26 September 2025
Full creative direction by Syahkeer Rodrigues
Selected pages from the dated brand guidelines.
The festival in motion
2024—2025 / Event filmsThe 2024 highlight film and three daily films from the 2025 festival, showing the event, its people and the campaign in context.
2024 highlights
1:422025 / Day 1
0:512025 / Day 2
0:452025 / Day 3
0:47Event documentation / Singapore FinTech Festival. Event creative direction: Syahkeer Rodrigues.
03 / Direction & collaboration
The world is built
together.
Syahkeer Rodrigues led the full creative direction, shaping the central idea and its expression across the campaign.
The selected applications show that visual language across motion, print and the festival environment.
The street-banner scene is a presentation mockup using an anonymous generated setting. It illustrates the print application rather than documenting an installation.
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