Global SME Finance Forum / 2025
A connected world.
A shared direction.
One visual identity, carried through
the campaign and event experience.
- Creative lead
- Syahkeer Rodrigues
- Role
- Branding, key visuals & full creative direction
- Application design
- Dominic Chin
A world in motion.
2025 key visualBranding, key visuals & creative direction: Syahkeer Rodrigues
View the original still artwork
One world. Two expressions.
Pull-up banner designsBranding, key visuals & creative direction: Syahkeer Rodrigues
Application design: Dominic Chin
01 / From idea to application
Direction in
the details.
I led the branding, key visuals and full creative direction for Global SME Finance Forum. A luminous globe and flowing terrain form the centre of its visual world.
Working with Dominic Chin on the applications, I guided the event lockups, hierarchy and spacing so the identity could hold together across campaign communications and physical formats.
The details change with the canvas: a banner needs distance and impact; a badge needs clarity and space for the person wearing it.
An identity you carry.
Event badge systemA shared visual header and distinct category colours connect the event badges. The open centre leaves room for attendee information.
Mockup presentations using the original artwork. Open each to view the trimmed design.
Application design: Dominic Chin · Creative direction: Syahkeer Rodrigues
Lanyard / Repeating lockup
A world you can enter.
Japan / 2025 / In the spaceThe globe and flowing terrain take their place across the venue, from the circular stage to a large exterior banner.
Continue exploring
Explore the Japan editions Discuss a creative direction project →